Black Friday, is the Friday immediately after Thanksgiving when retailers begin the holiday shopping season. Black Friday 2020 will kick off on Friday, November 27th, 2020, and if you are thinking about Black Friday being cancelled, then no, the Black Friday isn’t cancelled in the US. In fact, we may see retailers relying on these seasonal discounts even more this year. That means we might see Black Friday deals far ahead of Thanksgiving even in October. Black Friday is more than just a one-day sales event, or even an extended weekend tradition; but it’s going to be a whole month of savings in 2020.
Many US’s brick and mortar retailers like Walmart, Best Buy and Target, are giving their staff Thanksgiving off this year in order to avoid in-store traffic amid the global pandemic. So we may see many doorbuster deals online this year. All of this is going to make Black Friday online deals all the more important. As Black Friday deals will move online, brick and mortar retailers are going to be competing against digital giants like Amazon, eBay and even Newegg. Walmart became one of the first retailers to announce such a move, that its holiday deals will be offered not only in-store but online also. Our research has shown that while Black Friday offers can look too good to miss, they don’t always represent great bargains. Some discounted products aren’t actually models worth buying, while others can be found for cheaper prices at other times of year.
Will Black Friday 2020 be Different?
The answer to this question will be yes. Yes, it will be different from previous years. Coronavirus pandemic shopping trends force retailers to rethink holiday shopping. Black Friday 2020 should still bring with it plenty of discounts and offers, but we do expect there to be a few changes in a shopping behaviour thanks to the pandemic. Due to pandemic, we may see many stores are pressurized to avoid in-store traffic and this will make a way for many deals to be available online. In fact we may see many pre Black Friday sales to start in October. Retailers are keen to make a splash this holiday period, to make up for lost revenue over the pandemic. Stores are lengthening the shopping season, extending Black Friday offers to online shoppers.
Black Friday Season to Start Early
We are expecting Black Friday Season to start early in October. We may see Black Friday deals to start from Amazon’s Prime Day. Amazon postponed this year’s Prime Day, which is usually held in July. Last week, they announced that Prime Day starts on Tuesday, Oct. 13 and runs through Wednesday, Oct. 14. Target also announces their Deal Days Event, in a clear effort to compete with Prime Day, so we may see some good deals from target. Walmart, has announced its Big Save Event, which will run Oct. 11-15. They will offer Black Friday-like savings on thousands of items. Home Depot also announced earlier this month that it will be offering sales starting in early November both online and in store. We are expecting more retailers to join them and start the Black Friday sales early.