Halloween Unicorn The unicorn craze—in just about every area of pop culture—has reached a glitter-bombed point of no return. You can now drink like a unicorn, get off like a unicorn, and give your cheekbones the mythical glow of a unicorn. But Google search has spoken, and however polarizing our cultural fascination with all things magical and mystical, we want what we want—and that’s to dress like a unicorn for Halloween. The look was ranked ninth, just in front of mermaids, for last year’s most popular Halloween costumes. And according to this year’s searches, unicorn makeup is still just as popular for 2019. And you know what: Why the hell not? If there’s ever a day to go crazy with holographic highlighter, it’s Halloween.