International Women’s Day, and by extension Women’s History Month, marks an important occasion in a business owner’s calendar, as it allows them to explore these two themes more directly. Celebrated every year on March 8th, it is a culturally and historically significant holiday that aims to highlight the many contributions women have made to society at large, and to encourage everyone to take a step back and consider how the push for gender equality and, particularly in business, more inclusive workspaces can continue to direct decision making.
As an e-commerce store owner, you can absolutely have a significant role in shaping the conversation, both through your promotional strategies and through your company policies, and incorporating International Women’s Day in your messaging means you are already on your way!
Here, we’ll take a look at some ideas on how your business can celebrate the holiday with a focus on specific marketing campaigns you can implement for the occasion. Let’s get started!
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#1 SPOTLIGHT STAFF MEMBERS
Running a successful e-commerce store is a collective effort, with employees consistently working behind-the-scenes to keep operations running smoothly. If applicable, International Women’s Day is a wonderful opportunity to introduce your customers to some of the women involved in the different aspects of your business. It’s also a way for customers to put faces to the brand they support, and learn more about your staff’s stories!
#2 PARTNER WITH A CAUSE
There are many organizations that are working to combat gender inequality and promote sustainable change. As an e-commerce business, you already have a platform to not only highlight these organizations and educate your audience on their impact, but also to concretely contribute to their work through redirecting a percentage of your profit to them. Consider donating a portion of your proceeds for the month of March towards a non-profit you feel is making a difference for women’s rights, and remember to give a little background on their mission when you’re announcing your partnership to your followers! As an alternative, you can also single out a specific product or collection, and donate the proceeds from their sales. To increase your impact, you can dedicate sales from the entire week of International Women’s Day to your partner non-profit, or from the entire month, given that March is Women’s International History month.
#3 HOST AN INDUSTRY EVENT OR WORKSHOP
Creating and running a successful online store is an ongoing process, and involves picking up many skills along the way. One way to create value for your community while also increasing brand awareness is to host an event relevant to your store’s niche, or entrepreneurship in general, and tailor it towards either experienced professionals, or just followers that may be interested in e-commerce, but haven’t yet fully explored their options. If there is a gender gap in your field of work, use your event to explore how to address it and what specific challenges women may face in your industry. These are big questions, definitely, but tackling them also starts through discussion. Not quite sure yet what topic to focus on? Ask your followers! Their input can be incredibly useful in guiding the direction of your workshops, and also ensures that any events you do host are better addressing demand. This is also an opportunity to branch out and collaborate with other industry professionals and establish a network of invested experts to guide participants in the right direction.
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#4 ENCOURAGE PARTICIPATION
In addition to your other promotional strategies, International Women’s Day can also be a time to start a dialogue. What does the day mean for your subscribers? What significance do they assign it? You can use social media to encourage responses, and even ask followers to use a specific hashtag so that you can better identify their answers. To keep the conversation going, share their messages on your Instagram and Facebook stories, and send out an email newsletter to your subscribers asking them to join in on social media as well. For more ideas, Internationalwomensday.com also has social media templates to help jumpstart your campaign!
#5 LAUNCH A VIDEO CAMPAIGN
This strategy is more focused on format, rather than theme, but running a video campaign featuring either your staff members or subscribers can be an especially engaging way to promote International Women’s Day to your audience. Combining prompts from other promotional methods and asking users to submit their answers by video can mean more direct interaction with your followers, and in many cases more freedom to better express their responses to your questions.
Tip: A video campaign is especially useful for Facebook and Instagram remarketing. Not only can a video ad campaign have a higher engagement rate, running one also allows you to measure metrics like watch time, which you can then use to more accurately assess and build engaged audiences for more cost-efficient ads later on.
#6 KEEP YOUR SUBSCRIBERS IN THE KNOW
Using your e-commerce store’s communication channels to update visitors on your promotions is definitely one strategy to pursue, they can also be an educational tool for those interested in some more information about International Women’s Day. Is there a gender gap in your industry? Who are some impactful women in your sector? Send out an email newsletter, design an infographic or write up a blog post exploring themes related to International Women’s Day. Remember, March is Women’s History Month, so these resources don’t have to be limited to just one day!
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#7 NOMINATE A LOVED ONE GIVEAWAY
Your subscribers certainly have women in their lives that they look up to, and one of the best ways to celebrate International Women’s Day is to provide a way for them to give back to their loved ones through your online store. By hosting a giveaway and asking followers to nominate women they know, you’re creating a space for them to share the reasons they are selecting these potential recipients, and a way for winners to receive some great perks in the meantime. Many enjoy expressing why the people in their lives are important to them, and while from a marketing perspective a giveaway can be effective, it’s also a more personalized way to connect with your subscribers.
#8 MESSAGE FROM THE FOUNDER
Particularly relevant for companies founded by women, sending out a more personalized message to your newsletter subscribers is a useful way to mark the occasion, and can help followers better connect with your brand. This message can also be used as an opportunity to go over any updates about your business in general. Have you recently partnered with a non-profit? Are there particular changes you’re making to your e-commerce store? How is your company promoting gender equality in the workspace (and beyond) and adopting inclusive policies for its staff? Address it in your newsletter blast! Sending a more personalized note is useful not only to celebrate the day, but also to catch your subscribers up to speed on all the things your business has in store.
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#9 SHOUT-OUT NOTEWORTHY BUSINESSES
There is no shortage of businesses that are working to have a positive social impact, adopting inclusive company policies, and promoting diverse voices in their respective industries. As an e-commerce store with a growing follower base, consider dedicating International Women’s Day (and the month of March as a whole) to highlighting these businesses and founders across your social media accounts and in your newsletter, both to concretely support their work, and to encourage your subscribers to learn more about what these companies are doing. By shouting out companies you think are making a difference in their fields, you are also supporting their overall mission. To take it a step further, consider reaching out the businesses you are highlighting to host a joint giveaway/workshop!
#10 BUY 1 GET 1 FREE SALE
International Women’s Day can be a time to reflect and learn more about women who have made an impact, as well as double down on our appreciation for the women in our lives. As consumers, it can also be a time to treat loved ones to something special – with a buy 1 get 1 free sale, you can make gift giving more budget-friendly, while promoting both your e-commerce store and International Women’s Day. 2 wins with 1 idea!
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#11 PERSONALIZED PRODUCT RECOMMENDATIONS
As consumers may not only be looking for gifts, but also for ways to support causes with their purchases, your e-commerce store can help guide them in the right direction with personalized product recommendations. If you are donating a portion of your proceeds from a product to a specific non-profit, your newsletter is the place to highlight it! For a twist on product recommendations, and a more personalized approach, consider featuring your staff members’ or founder’s favorite picks from your store. This strategy not only provides more social proof for your inventory, but also helps users connect more with your brand and its products.
For a pop-up builder that helps you collect leads and syncs with your email marketing provider to send out personalized product recommendations, check out Socital. Aside from email addresses, it allows subscribers to sign up with their social media accounts, providing e-commerce business owners with richer profiles on their followers, and the ability to create more individually tailored newsletters based on audience segments.
#12 EXPLORE ALTERNATIVE MESSAGING
Have an e-commerce business whose audience and target customers are primarily men? You can still participate in International Women’s Day (in fact, we recommend it)! Your primary demographic does not have to be women for your online store to celebrate International Women’s Day. Many businesses are finding inventive ways to mark the occasion, regardless of their niche, so don’t discount the contribution you can make. Through a combination of previously mentioned strategies, you can tailor your messaging to draw attention to the day, while also staying relevant to your followers. Take Bonobos, for example. They focus on men’s apparel, and for International Women’s Day, they partnered with Promundo, a non-profit dedicated to engaging men and boys in promoting gender equality. Whether you’re educating your audience on specific issues related to women’s rights, highlighting a specific cause, or even launching a new collection, International Women’s Day can be, and is, relevant for your business.
Interested in more ideas on how your e-commerce store can celebrate International Women’s Day? Check out our article on how to run a successful e-commerce promotion for Women’s Day, some more e-commerce marketing ideas for the occasion, and some of our themed templates for your pop-up designs! We hope you enjoy implementing these strategies and Happy International Women’s Day!
BEST WOMEN’S DAY MARKETING CAMPAIGN IDEAS OF ALL TIME
INTERNATIONAL WOMEN’S DAY IS CELEBRATED WORLDWIDE ON MARCH 8TH TO RECOGNIZE THE SOCIAL, CULTURAL AND POLITICAL ACHIEVEMENTS OF WOMEN. THIS DAY BRINGS TO FORE CRITICAL ISSUES LIKE GENDER PARITY AND WOMEN EMPOWERMENT.
BESIDES, THE DAY ALSO REMINDS US OF THE IMPORTANCE OF OUR FEMALE COUNTERPARTS. JUST IMAGINE HOW THE WORLD WILL LOOK LIKE WITHOUT WOMEN. IT IS LIKE A VACUUM WITHOUT ANY LIFE, TERRIFYING AND VERY EMPTY. RIGHT FROM OUR CHILDHOOD TO ADULTHOOD, THERE IS A WOMAN AROUND US; AT BIRTH, SHE IS A MOTHER, WHEN YOUNG, SHE IS THE GIRLFRIEND, AND AFTER MARRIAGE, SHE IS A LOVING WIFE. IN THE OFFICE, FEMALE COLLEAGUES BRING THE ALL-IMPORTANT CONGENIALITY REQUIRED FOR SMOOTH WORKING AND THEIR INCREDIBLY FRESH AND SIGNIFICANT BUSINESS DECISIONS.
SO HOW IT ALL STARTED?
IT BEGAN WITH NATIONAL WOMEN’S DAY IN NEW YORK (USA) ON 28TH FEB OF 1909. THE VERY NEXT YEAR, INTERNATIONAL WOMEN’S DAY CAME INTO EXISTENCE IN COPENHAGEN AFTER AN INTERNATIONAL MEET. HOWEVER, THERE WASN’T A FIXED DATE.
IN 1911, INTERNATIONAL WOMEN’S DAY WAS MARKED ON 19TH MARCH IN MANY EUROPEAN COUNTRIES, AND IN THE COMING YEARS, ITS IMPORTANCE WAS REALIZED ALL OVER THE WORLD. BUT IT WAS ONLY IN THE YEAR 1975 WHEN THE UN STARTED CELEBRATING INTERNATIONAL WOMEN’S DAY ON THE 8TH OF MARCH.
AS THE DAY HAS GAINED IMPORTANCE, BUSINESSES WORLDWIDE HAVE RECOGNIZED IT AND HAVE ALIGNED THEIR MARKETING CALENDAR TO DO SOMETHING SPECIAL FOR THEM.
IN THE AGE OF THE INTERNET, A BETTER WAY TO GET INVOLVED IS GOING DIGITAL. HERE ARE SOME DIGITAL MARKETING IDEAS FOR WOMEN’S DAY THAT WILL ENHANCE YOUR INVOLVEMENT TODAY AND HELP IN POWERFUL, SOCIALLY RESPONSIBLE BRANDING.
WHAT DOES WOMEN’S DAY HOLD FOR BRANDS?
BESIDES THE AMAZING FACT THAT 85% OF THE WOMEN ARE LOYAL TO THEIR FAVOURITE BRANDS, YOU MUST ALSO KNOW THAT 70-80% OF PURCHASE DECISIONS ARE MADE BY WOMEN.
IN FACT, THE FOLLOWING GRAPH WILL SHOW YOU GENERAL ONLINE SHOPPING TRENDS FOR BOTH MEN & WOMEN – SO YOU CAN TAILOR YOUR WOMEN’S DAY MARKETING CAMPAIGNS AROUND IT.
DEDICATE A WEB PAGE FOR THE DAY
IT IS A GREAT WAY TO EXPRESS WHAT YOUR BUSINESS CAN DO FOR THEM. AN IMAGINATIVE WAY IS TO ADD THE IMAGES OF ACTIVITIES YOU HAVE ALIGNED FOR THEM ON THE DAY. MAKING IT INTERACTIVE AND INVITE AS MANY RELEVANT PEOPLE AS…?
LEVERAGE SOCIAL MEDIA
OPTIMIZE YOUR SOCIAL MEDIA PRESENCE FOR WOMEN’S DAY PROMOTION, AND YOU’LL SEE A FLURRY OF VISITORS, AND WHAT’S MORE, IT THE MOST ENTICING WAY TO ENHANCE YOUR PRESENCE. IT SHOWCASES HOW MUCH YOUR ORGANIZATION CARES FOR THE CAUSE. YOU CAN EVEN POST PICTURES OF FEMALE EMPLOYEES TO GIVE THEM RECOGNITION AND MAKE THEM FEEL MUCH APPRECIATED.
YOUTUBE VIDEOS FOR NET FREAKS
THE SMARTPHONE IS THE LATEST TOOL IN THE ARMOURY OF MARKETERS. IF AN IMAGE HELPS YOU EXPRESS YOUR THOUGHTS WELL, THE VIDEOS LET YOU FEEL IT. A TOUCHING VIDEO CAN HAVE A LASTING IMPACT AND LEAVE A VERY POSITIVE IMAGE OF THE BRAND. USE IT AND ENHANCE THE VISIBILITY OF THE BRAND ONLINE.
SAY IT LOUDLY & WEBCAST IT
YOUR WOMEN’S DAY PROMOTION CAN ALSO INCLUDE FUN FLASH MOBS! MOB INVOLVEMENTS IN MALLS HELP IN CREATING THE NOISE AND INCREASE THE FOOTFALLS. A WEBCAST OF SUCH AN EVENT CAN CERTAINLY HELP IN PUTTING THE MESSAGE ACROSS. THEY CAN ALSO HAVE OFFERS AND DISCOUNTS LINED UP FOR INTERNATIONAL WOMEN’S DAY. THIS WAY, YOU CAN BE ASSURED OF A POSITIVE RESPONSE WITHOUT BEING AGGRESSIVE.
ANOTHER GREAT IDEA FOR WOMEN’S DAY MARKETING CAMPAIGNS CAN BE INVITING BLOGS ABOUT THE INITIATIVES BY THE ORGANIZATION RELATED TO FEMALES AND OPTIMIZE THEM. IT WILL HELP YOUR BRAND GET MORE INVOLVED WITH THE AUDIENCE ON THE INTERNET, AND IT HELPS YOU LEAVE A MORE PERSONALIZED MESSAGE.
WOMEN-CENTRIC PROMOTIONAL OFFERS
IT IS ONE OF THE TIMELESS WOMEN’S DAY PROMOTION IDEAS. THIS DAY IS MEANT TO MAKE WOMEN FEEL SPECIAL. GIFTS LIKE CHOCOLATES, FLOWERS, AND CLOTHES ARE COMMON. A SPECIAL DISCOUNT ON THIS DAY FOR THE BUYERS CAN UNDOUBTEDLY ENHANCE THE BUSINESS. AN E-MAIL CAMPAIGN CAN HELP IN TAKING THE INFORMATION TO THE RIGHT AUDIENCE.
BESIDES, SOME OF THE TRADITIONAL MARKETING WAYS CAN’T BE IGNORED ALTOGETHER. IT ENSURES THAT THE MARKETING CAMPAIGN HAS BOTH ONLINE AND OFFLINE FLAVOURS, AND THE BRAND’S VISIBILITY IS ENHANCED IN THE REAL AND THE CYBER WORLD. SOME OF THE TRADITIONAL WAYS ARE AS UNDER:
BE TRADITIONAL, GIVE TAKEAWAYS
TRADITIONAL MARKETERS CAN MAKE GREAT USE OF THEM. ORGANIZATIONS CAN GIVE TAKEAWAYS TO THEIR FEMALE EMPLOYEES AS WELL. SIMPLY DISTRIBUTE THEM AMONGST CUSTOMERS, AND YOU’LL SEE THE LOYALTY-BUILDING AND REPEAT VISITS.
MAKE IT A FAMILY AFFAIR
ALTHOUGH IT’S A WOMEN’S DAY, IT IS ALSO AN OPPORTUNITY TO INVOLVE HER FAMILY IN THE OFFICE OR BUSINESS. MOTIVATING HER HUSBAND TO DO SOMETHING SPECIAL, GREETING KIDS WITH CHOCOLATES, OR MAKING HER FEEL SPECIAL BY DOING SOMETHING FOR HER PARENTS IS SOMETHING MARKETERS CAN TRY AS WELL.
BE A BRAND THAT CARES
WOMEN’S DAY PROMOTION CAN ALSO INVOLVE THE GENEROUS ACT OF SPONSORING A GIRL CHILD, A DONATION TO A WOMEN NGO, ETC. IT CAN BE A GOOD STARTING POINT AND WILL PORTRAY CORPORATE SOCIAL RESPONSIBILITY IN A GOOD LIGHT. EVENTS AND FACEBOOK POSTS OF THE CELEBRATIONS WILL DO THE REST.
THE DAY IS ESSENTIAL FOR WOMEN AND THE ENTIRE SOCIETY AND THE WORLD AT LARGE. WE MUST ACT AS A RESPONSIBLE BUSINESS AND MARKETERS ALIKE TO RECOGNIZE AND CELEBRATE IT. AS RIGHTLY SAID, “THE EDUCATION AND EMPOWERMENT OF WOMEN THROUGHOUT THE WORLD CANNOT FAIL TO RESULT IN A MORE CARING, TOLERANT, JUST AND PEACEFUL LIFE FOR ALL.” -AUNG SAN SUU KYI.